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SmartAuction Strikes Deal with Experian Automotive

All inventory screened by AutoCheck prior to listing on SmartAuction

TROY, Mich. (June 30, 2009) -– SmartAuction has announced a deal with Experian Automotive to screen daily SmartAuction’s entire online inventory. This audit, using Experian Automotive’s AutoCheck vehicle history services, will give wholesale buyers even greater peace of mind when purchasing from the industry’s leading upstream remarketing Web site.

Experian Automotive, utilizing its AutoCheck vehicle history information, will provide SmartAuction with a daily report covering frame damage, flood damage, fire damage, mileage reporting and branded title information.  When a vehicle is found to have a disclosure discrepancy, SmartAuction notifies the seller and the seller has the opportunity to either properly disclose the findings or remove the vehicle from the site.

“In the remarketing industry, there is no issue more critical to a successful operation than providing credible vehicle descriptions,” said SmartAuction Managing Director Mark Newman. “AutoCheck is a leading industry service for vehicle histories and compliments SmartAuction’s ability to deliver real value to our customers.”

SmartAuction typically has about 10,000 vehicles for sale daily. By using AutoCheck, Newman said the benefits will apply to both SmartAuction buyers and sellers.

“Given the thousands of vehicles we list, there are a couple dozen vehicles which may fall into these categories,” said Newman. “Most of the time, the selling dealer has properly disclosed any damage that exists. By adding AutoCheck, we are able to help preserve the online reputation of the dealer who may unknowingly list a trade-in or other vehicle that has an undisclosed issue. It’s a win for both sides.”

About Experian Automotive
Experian Automotive, a part of Experian, delivers information services to manufacturers, dealers, finance and insurance companies, and consumers. Experian® helps automotive clients increase customer loyalty, target and win new business, and make better lending and vehicle purchase decisions. Its National Vehicle Database, housing more than 500 million vehicles, along with Experian’s credit, consumer and business information assets, meets the industry’s growing demand for an integrated information source. Experian’s advanced decision support services help clients turn this information into improved business results. Experian technology supports several top automotive Web sites, including eBay Motors, CarsDirect.com, CarMax.com and NADAguides.com. For more information on Experian Automotive and its suite of services, visit our Web site at http://www.experianautomotive.com.   

About SmartAuction
Launched in 2000, more than 2.9 million vehicles have been sold through SmartAuction since its inception. In 2008, approximately 435,000 units were sold on SmartAuction representing 40 different vehicle makes. With more than 7,700 registered SmartAuction users, more than 4,200 franchise and non-franchise dealers log in daily to SmartAuction.. 

For more information about SmartAuction, call SmartAuction at 1-877-273-5572 or visit www.smartauction.biz.

Contact:
Michael Stoller
O: 313-656-6971
michael.r.stoller@gmacfs.com